For nearly a decade, she contributed to 8 of Disney’s premium dot-com brands——
- Disney World; Disneyland; Disney Parks; Disney Cruise Line; Disney Vacation Club; Adventures by Disney; Aulani Resort in Hawai'i; Shanghai Disney.
- championed for the best user experiences (UX), while balancing business needs
- strategized content placement and flow for new and redesigned pages
- participated in product testing; helped develop costumer profiles for targeted sales and improved narratives
- lead copy team through evolutions of multi-million dollar website redesigns; edited copy; initiated changes to streamline the production cycle for enhanced efficiency; edited copy; established revolutionary site-wide style, tone, and defined copy templates
- provided search engine optimization (SEO) content and metadata
She has experience creating and managing content for:
- online games, video scripts, contests, tag lines, and brief and detailed descriptions for theme parks, attractions, restaurants, entertainment, hotels, shops, guest services, member-exclusive sections, and trivia pages.