For nearly a decade, she contributed to 8 of Disney’s premium dot-com brands——
Disney World; Disneyland; Disney Parks; Disney Cruise Line; Disney Vacation Club; Adventures by Disney; Aulani Resort in Hawai'i; Shanghai Disney.
championed for the best user experiences (UX), while balancing business needs
strategized content placement and flow for new and redesigned pages
participated in product testing; helped develop costumer profiles for targeted sales and improved narratives
led copy team through evolutions of multi-million dollar website redesigns; initiated changes to streamline the production cycle; edited copy; established revolutionary site-wide style, tone, and defined copy templates
provided search engine optimization (SEO) content and metadata
She has experience creating and managing content for:
online games, video scripts, contests, tag lines, and brief and detailed descriptions for theme parks, attractions, restaurants, entertainment, hotels, shops, guest services, member-exclusive sections, and trivia pages.