Dina Hardy is an award-winning senior advertising and marketing copywriter, content strategist, UX manager, brand director / published writer / and teacher

For nearly a decade, she contributed to 8 of Disney’s premium dot-com brands——

  • Disney World; Disneyland; Disney Parks; Disney Cruise Line; Disney Vacation Club; Adventures by Disney; Aulani Resort in Hawai'i; Shanghai Disney.

She also:

  • championed for the best user experiences (UX), while balancing business needs

  • strategized content placement and flow for new and redesigned pages

  • participated in product testing; helped develop costumer profiles for targeted sales and improved narratives

  • led copy team through evolutions of multi-million dollar website redesigns; initiated changes to streamline the production cycle; edited copy; established revolutionary site-wide style, tone, and defined copy templates

  • provided search engine optimization (SEO) content and metadata

She has experience creating and managing content for:

  • online games, video scripts, contests, tag lines, and brief and detailed descriptions for theme parks, attractions, restaurants, entertainment, hotels, shops, guest services, member-exclusive sections, and trivia pages.